Description

This position is incentive eligible.

You Can Change the Life of One to Care for the Lives of Many!

At Galen College of Nursing, we educate and empower nurses to change lives. Since 1989, we’ve dedicated our work to delivering high-quality nursing education with a student-first mindset. As one of the largest private nursing colleges in the country, we combine the support of a close-knit learning environment with the strength of a nationally recognized institution, HCA Healthcare.

That same passion for excellence in the classroom extends to our offices. At Galen, you’ll find a culture deeply rooted in collaboration, innovation, and a shared commitment to improving the future of healthcare. Your work directly touches the next generation of nurses, and your contributions help our students pursue their dream of a compassionate career.

If you’re looking for a career where you can make a difference, grow professionally, and be part of a caring team, we’d love for you to apply for the Director of Enrollment Marketing position today!

Click here to learn more about Galen!

Position Overview:

As a Director of Enrollment Marketing at Galen College of Nursing, you will be responsible for driving lead generation and enrollment goals for Galen’s expanding list of 25+ campuses. This pivotal role will drive performance across a multi-million-dollar media budget by optimizing paid marketing channels, supporting pipeline conversion through automated CRM workflows, inbound marketing, and CRO expertise, and partnering cross-functionally with MarComm creative and content teams to deliver measurable student pipeline growth. The ideal candidate brings deep expertise in performance marketing with a proven track record of managing large-scale paid media campaigns and driving lead generation and pipeline conversion.

Key Responsibilities:

1. Oversee planning, execution, and optimization of the integrated paid media strategy across traditional and digital channels to drive recruitment opportunities, while managing budget allocation, spend efficiency, and financial reconciliation-including invoicing and approvals-for all campus markets.
2. Manage the relationship with the agency of record, evaluating their recommendations on strategy and tactics against college objectives, budgets and best practices. Review and approve media plans promptly to ensure alignment with institutional goals.
3. Lead pipeline optimization through data-driven initiatives that strengthen lead generation, qualification, nurturing and conversion.
4. Analyze, measure and lead optimization of paid ad landing pages, CRM, and marketing automation email and SMS contact strategies to increase lead responsiveness, promoting timely movement from inquiry to admissions appointment.
5. Facilitate effective cross-functional partnership and collaboration with Marketing to ensure media strategies and creative concepts are cohesive and aligned, supporting on-going data-driven campaign optimizations.
6. Partner with Marketing and Communications in optimization of website UX/UI and content marketing efforts across owned and earned channels, to support discoverability, SEO, and organic traffic lead generation and conversion.
7. Oversee the strategy and analysis for campus events such as open houses and admissions events (averaging 40 per quarter), coordinating with on-campus teams to generate attendance and leads.
8. Partner with Senior Director of Enrollment Marketing in the analysis of performance marketing and admissions pipeline optimization, developing data-driven insights to improve quality lead generation and conversion that supports enrollment.
9. Support the advancement of data collection and the development of existing and new marketing and admissions reports.
10. Manage the workflow with internal IT teams to share accurate marketing and enrollment data with the agency weekly and ensure proper first-party data integration.

Position Requirements:

• Bachelor’s degree in advertising, marketing, or related field.
• 7+ years of demonstrated experience developing and managing an internal team leading national performance marketing strategies.
• Significant experience managing and optimizing multi-million dollar ($10MM+) paid media plans across multiple U.S. markets to achieve marketing and sales KPIs. Experience managing relationships with external agencies and vendors is required.
• Proven understanding of demand generation and how traditional (TV, radio, print) and digital (search, OTT/CTV, social) channels work together to drive consumer awareness and action.
• Deep understanding of data and ability to interpret customer pipeline data to objectively identify insights with stakeholders, support decision-making and translate technical requirements into business impacts.

• Experience working for a higher education institution with multiple campuses is a plus.
• Proven experience working in CRM and marketing automation platforms to support customer pipeline progression.
• Expertise in GA4, Looker Studio, PowerBI, etc.
• Familiarity with AI-driven marketing tools and modern media research/planning platforms.

• Strong ability to present strategies to leadership and collaborate with Admissions, Marketing, Operations, and Compliance teams.
• Ability to travel to campus locations as needed to work with local leadership on marketing initiatives.
• Strong organizational skills and ability to thrive in an agile, dynamic environment.

Benefits

At Galen College of Nursing, we want to ensure your needs are met. We offer a comprehensive package of medical, dental, and vision plans, tuition discounts, along with unique benefits, including:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
• Free counseling services and resources for emotional, physical, and financial well-being
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for children, elders, and pet care, home and auto repair, event planning, and more.
• Consumer discounts through Abenity.
• Retirement readiness, rollover assistance services, and preferred banking partnerships.
• Education assistance (tuition, student loan, certification support, dependent scholarships).
• Colleague recognition program.
• Time Away from Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence).
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits.

Note: Eligibility for benefits may vary by location.

Galen College of Nursing is recognized as a 2023 National League of Nursing (NLN) Center of Excellence (COE).

Galen’s Compassionate Care Model Values

• Inclusivity: I foster an environment that provides opportunity for every individual to reach their full potential.
• Character: I act with integrity and compassion in all I do.
• Accountability: I own my role and accept responsibility for my actions.
• Respect: I value every person as an individual with unique contributions worthy of consideration.
• Excellence: I commit myself to the highest level of quality in everything I do.

Learn more about our vision and mission.

Experience the HCA Healthcare difference where colleagues are trusted, valued members of our healthcare team. Grow your career with an organization committed to delivering respectful, compassionate care, and where the unique and intrinsic worth of each individual is recognized. Submit your application for the opportunity below:

Director of Enrollment Marketing

Galen College of Nursing